Focus group discussion (FDG) is usually used as a qualitative approach to realize an in‐depth understanding about their perception’s attitudes, beliefs, opinion or ideas. A typical focus group involves the gathering of the people from similar backgrounds or expertise together to discuss a selected topic of interest.
The method aims to get data from a purposely selected group of people instead of from a statistically stratified sample of a broader population. In FDG, the participants are liberal to exchange their thoughts with other group members; unlike other research methods it encourages discussions with other participants. It generally involves group interviewing during which a little group of usually 8 to 12 people.
Focus Group Discussion
In-depth Interview
In-depth interviewing is a qualitative research technique that involves conducting intensive individual interviews with a little number of respondents to explore their perspectives on a specific idea, program, or situation. In depth interviews are normally administered face to face in order that a rapport is often created with respondents. The design of the interview completely depends on the interviewer. Successful in-depth interviewers listen instead of talk. The interview is conducted employing a discussion guide which facilitates exploring the respondent’s views through open ended questioning. Projective techniques are often incorporated into the interview too.
Face-to-Face Interviews
Face-to-face (F2F) interviewing is one among the oldest and most generally used methods of conducting primary research. F2F interviews are conducted by a researcher and a target respondent within the street, home, office, forum, etc. There are many advantages to using F2F interviews, like the utilization of visual aids and therefore the detection of social cues and visual communication. Also, with this sort of interview, the interviewer can gain a deeper insight to specific answers by treating the questionnaire sort of a meaningful discussion and deducing the validity of every response.
Recruiting
The efficacy of a B2B market research study hangs on the knowledge of its survey respondents, interview subjects, and focus group participants. Clearly, research teams should invest in recruiting study respondents that are qualified to bring insight to the business problems in question. Not everyone is qualified to be an ideal study respondent. At SampleHub, we spend an excellent deal of your time deciding exactly who we’d like to listen to from to illuminate gaps in our clients’ knowledge.